Volta Launches ‘Get Out The Vote’ Campaign Across Its National Network of Digital Media Screens

Volta Inc. (NYSE: VLTA), a pioneer in the electric vehicle (EV) charging and media industry, has recently launched its Get Out The Vote campaign. This remarkable initiative is being broadcasted across the entire Volta Media™ Network in the leadup to the upcoming U.S. Midterm Elections. This campaign stands as a testament to Volta’s dedication to utilizing its media network to deliver meaningful, engaging content that emphasizes crucial messages and fosters positive societal change. This move is yet another example of how Volta is not just an EV company, but a company committed to playing an active role in the community.

Volta’s Get Out The Vote campaign has been meticulously designed to encourage civic participation, providing citizens with accurate and reliable voting resources. Utilizing the dynamic digital media capabilities of the Volta network, this campaign introduces creative assets such as a real-time countdown clock to Election Day and QR codes that lead directly to essential voting resources. One of the taglines, “33% of people don’t do this…and it’s not brushing their teeth,” is designed to catch the eye of passersby, pique their curiosity and create an urgency to act. When scanned, the associated QR code directs the individual to Vote.org, where they can find the nearest polling location and register to vote. Another creative asset fostering urgency is a countdown to Election Day, linked to a QR code that also leads to Vote.org. This strategic use of digital media is indicative of Volta’s commitment not only to the EV industry but also its active role in fostering community engagement and positive societal change.

“Volta is not limited to EV charging – we’re a dual energy and media company with the unique ability to serve as a valuable messaging platform in communities across the U.S.,” said Brandt Hastings, Chief Commercial Officer at Volta. “By nature of our cutting-edge design and placement in highly trafficked areas, Volta’s eye-catching, contextually relevant digital screens can be used for in-house campaigns and by our city and brand partners to drive social good, disseminate critical information, and spur local economic activity. We are proud to use our impactful network to encourage voter registration while driving a clean, electric future forward.”

Volta Media Network’s unique positioning, being integrated directly into the company’s global network of EV chargers, allows it to ensnare the attention of millions of consumers daily. Conveniently situated just steps away from the entrances of frequented retailers and commercial centers, it currently stands as the largest digital out-of-home (DOOH) network seamlessly integrated into EV charging stations worldwide. This vast network, spanning over 5,400 digital screens across 28 states, delivers an impressive total of more than one billion monthly impressions.

Volta’s innovative dual model of EV charging and media not only generates revenue irrespective of the number of EVs on the roads but also paves the way for the installment of vital charging infrastructure in anticipation of widespread EV adoption. This ensures that the necessary charging facilities will be readily available to cater to the demands of the growing population of EV drivers.

Moreover, Volta doesn’t shy away from leveraging its media network for noble causes. The company recently unveiled an ongoing educational campaign, an extension of its ‘Charging For All’ initiative. This campaign is aimed at alleviating the public’s misconceived apprehensions about EVs while highlighting their manifold advantages. By doing so, Volta hopes to inspire drivers to consider opting for an EV for their next vehicular purchase.

In line with its mission to influence positive change, Volta actively collaborates with partners to propagate vital local information. For instance, the company worked together with the State of Michigan and DTE Energy, harnessing the reach of the Volta Media Network to proactively raise awareness about the benefits of electric mobility — such as health, safety, and economic advantages — and available incentives that make EV ownership more affordable.

In 2021, a similar EV awareness campaign was disseminated in disadvantaged communities as a result of a collaborative effort between Volta, Southern California Edison, and the Albertsons Companies’ Vons grocery stores. The campaign significantly piqued interest in EVs within the targeted regions, evidenced by a 72 percent increase in interest in driving or owning an EV.

More recently, Tucson Electric Power (“TEP”) joined forces with Volta to establish essential public EV infrastructure in disadvantaged communities at high-traffic locations in Tucson. This collaboration also enabled TEP to utilise the Volta Media Network to advertise energy efficiency programs available to its customers.