Burger King Moves Nearly One Third of its Field Team Transportation to EV
In a progressive move toward sustainability, Burger King® has successfully transitioned 31% of its North American field team fleet to electric vehicles (EVs), spanning across 16 states. This impactful decision forms part of a broader commitment to environmental responsibility, with the company’s ambitious goal of achieving 100% EVs by 2030. This initiative is a key component in fulfilling Restaurant Brands International’s (the parent company of Burger King) science-based targets to reduce greenhouse gas emissions by 50% by 2030, compared to a 2019 baseline. This significant step underscores the fast-food giant’s commitment to sustainability and environmental stewardship.
The field team is instrumental to Burger King’s success, serving as the first line of support for Franchisees nationwide. Residing in various states across the U.S., these dedicated teams travel to restaurants, ensuring the high level of service synonymous with the Burger King Franchise. The transition to electric vehicles has considerable implications for this mobile workforce, given that they collectively cover tens of thousands of miles each month. This move not only significantly reduces their carbon footprint but also highlights the brand’s commitment to lead by example in environmental sustainability.
“Franchisee success is the end goal of everything our field team does, and restaurant visits are critical to this partnership,” said Jeromy Gwin, BK Corporate Franchise Business Partner. “I’m proud to work for a company that allows me to do my job in a more sustainable way.”
Burger King worked with Element Fleet Management, the largest pure-play automotive fleet manager in the world, to source the electric vehicles and launch the program.
“It was instantly clear Burger King is serious about following through with their commitments and finding solutions that have long-term payoff and positive impact on the environment,” said David Madrigal, Chief Commercial Officer at Element Fleet Management. “The brand’s enthusiasm for the goal, combined with the team’s responsiveness and active partnership enabled us to mobilize vehicle sourcing and charging infrastructure installations at record speed — making this our fastest program launch across the nation to date.”
For a full breakdown of RBI’s sustainability commitments and progress towards change, visit the company website.
About Burger King®
Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value as the only place guests can get the iconicflame-grilled Whopper® sandwich. The Burger King system operates more than 18,700 locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. Burger King is a subsidiary of Restaurant Brands International Inc. (“RBI”), one of the world’s largest quick service restaurant companies with more than $35 billion in annual system-wide sales and approximately 30,000 restaurants in more than 100 countries. RBI owns four of the world’s most prominent and iconic quick service restaurant brands – BURGER KING®, TIM HORTONS®, POPEYES®, and FIREHOUSE SUBS®. To learn more about the Burger King brand, please visit the Burger King brand website at www.bk.com or newsroom at news.bk.com, and follow us on Facebook, Twitter, Instagram and TikTok.
