Electric Mobility Influencer Jess Shanahan Joins eSkootr Championship
Jess Shanahan is an EV influencer and automotive journalist based in Norfolk, UK. She runs Jet Social, a marketing agency that specializes in automotive content, and Racing Mentor, a brand focused on helping individuals navigate the motorsport industry. Jess is known for her deep knowledge of electric vehicles and her active discussions on motoring issues, particularly in the EV space. Through her work, she combines her passion for cars with a strong background in marketing and journalism, making her a prominent voice in the automotive and electric vehicle industries.
In August 2024, Shanahan announced she was joining the eSkootr Championship (eSC) as the team principal of RM Electric. The eSkootr Championship is a groundbreaking global racing series with a mission to drive positive social impact by promoting micromobility solutions in urban environments.
“Racing Mentor was built on a platform of community and inclusivity,” says Shanahan. “This is something I want to bring to RM Electric. It’s important that we share all routes into motorsport, and working with eSC to make that a reality is incredibly exciting.”
The eSC series not only showcases the future of electric mobility but also underscores the importance of delivering sports events in a sustainable manner. By integrating these values into the championship, the eSC and RM Electric aim to inspire a broader audience to embrace sustainable practices and rethink urban transportation.
Shanahan’s involvement in this innovative series reflects her commitment to advancing micromobility and her belief in the transformative power of electric racing to influence both the motorsport industry and urban living. Dedicated to making cities more livable, the eSC prioritizes inclusivity, offering an accessible platform for riders from diverse backgrounds.
Known for her deep experience in traditional motorsport, Shanahan has a background that includes managing the Porsche team Turn Eight Racing in 2016. Now, she is set to bring that expertise to the forefront of electric racing, leveraging her ongoing work as a speaker and journalist focused on e-mobility and sustainability.
As the head of RM Electric, Shanahan is uniquely positioned to bridge the gap between traditional motorsport and the future of electric racing. Her new role underscores her commitment to promoting sustainable practices within the motorsport industry.
The eSkootr Championship (eSC) is an electric scooter racing series that launched its inaugural season in 2022. Taking place in city-center locations around the globe, the series showcases the potential of electric micromobility.
The eSC was conceived by motorsport entrepreneur Hrag Sarkissian and former racing driver Khalil Beshir, with Lucas Di Grassi serving as the sustainability ambassador and Alexander Wurz as the safety ambassador. The first race of the series was won by Swiss rider Matis Neyroud, marking the beginning of this innovative approach to electric racing. The eSC is not only about high-speed competition but also about promoting sustainable urban transportation solutions, making it a pioneering platform in the world of motorsport.
