LG Display Begins Mass Production of Ultra-large Automotive Display Solutions
On February 23, 2025, LG Display, a global leader in display technologies, announced it has officially begun mass production of the world’s first 40-inch Pillar to Pillar (P2P) automotive display. This cutting-edge innovation marks a major leap forward in the company’s push toward revolutionizing the driving experience as part of the Software-Defined Vehicle (SDV) era.
The P2P display is an ultra-large automotive panel that extends seamlessly across the entire front section of a vehicle, covering the space between the driver’s and front passenger’s seats. The arrival of SDVs, which are heavily driven by software to optimize convenience, requires innovative solutions like large displays to efficiently manage diverse vehicle functions and provide real-time information to drivers and passengers.
This ultra-large P2P display represents the future of mobility by enabling drivers and passengers to effortlessly interact with all essential vehicle controls, whether it’s accessing the navigation system, managing climate control, or enjoying entertainment like movies and games.
With its massive 40-inch screen, LG Display’s new P2P model is designed to provide a dynamic and customizable infotainment experience for both the driver and passengers. The display eliminates the need for screen transitions, meaning users can access a wide array of functions simultaneously without interrupting or minimizing any one feature. This unprecedented convenience allows users to view advanced information and seamlessly control vehicle functions in real-time, including a digital dashboard, navigation maps, climate controls, media content, and more – all from one continuous, immersive display.
Unlike traditional automotive displays, which may shrink or obscure key elements when multiple functions are active, this new solution allows for non-stop, uninterrupted access to a comprehensive range of features.
Switchable Privacy Mode (SPM) for Enhanced Safety
As displays in vehicles continue to grow in size, safety has become a top priority. LG Display has integrated its innovative Switchable Privacy Mode (SPM) technology into the 40-inch P2P display, ensuring the driver stays focused on the road while passengers enjoy their own media content. SPM enables the front passenger to watch movies, play games, or browse through other features while the screen remains invisible to the driver, significantly reducing potential distractions.
This unique technology offers customizable viewing angles, allowing drivers and passengers to access content privately, without compromising safety or visibility. Notably, LG Display was the first in the industry to commercialize this cutting-edge SPM technology, which also boasts ultra-high-definition resolution for an optimal viewing experience.
Energy Efficiency and Heat Reduction
For next-generation vehicles, especially electric cars, energy efficiency is paramount. LG Display’s 40-inch P2P incorporates local dimming technology, which reduces both heat generation and power consumption. This means improved energy efficiency and driving performance for electric vehicles, without compromising on visual quality or functionality.
By leveraging local dimming, the display ensures that only the areas of the screen that require brightness are lit up, leading to better heat management and lower energy usage, further enhancing the sustainability of next-gen vehicles.
The Future of Mobility: AI-Driven Control and Touchless Interfaces
As the automotive industry continues to evolve toward AI-powered, autonomous vehicles, LG Display’s 40-inch P2P display plays a crucial role in shaping this future. The display minimizes the need for physical buttons, instead allowing users to control various vehicle functions with ease through a sleek, touch-based interface.
Afeela: The First Vehicle to Feature the 40-inch P2P Display
LG Display’s groundbreaking 40-inch P2P display will debut in the Afeela, a next-generation electric sedan created through a collaboration between Sony and Honda. The Afeela, part of Sony Honda Mobility, is set to combine Sony’s leading-edge IT and entertainment technologies with Honda’s automotive expertise. The ultra-large display in the Afeela will be pivotal in enhancing AI-based driver assistance systems and delivering immersive entertainment experiences.
