Sony Honda Mobility of America Celebrates AFEELA Grand Opening in Los Angeles

Sony Honda Mobility of America Inc. (SHMA) is bringing the future of transportation to life with the grand opening of its AFEELA Studio at Westfield Century City in Los Angeles. This limited-time showcase, open for just six months, marks the first public appearance of the AFEELA 1, an electric vehicle that represents the cutting-edge of automotive technology and entertainment. The grand opening on February 22, 2025, was a significant milestone for SHMA, highlighting the company’s commitment to revolutionizing mobility through the fusion of advanced technology, human-centric design, and immersive entertainment experiences.

The AFEELA Studio offers an exclusive opportunity for visitors to interact with the AFEELA 1 up close. Throughout the six-month event, AFEELA experts provide live demonstrations, allowing guests to explore the vehicle’s innovative features and gain a deeper understanding of Sony Honda Mobility’s vision for the future of mobility. The showcase is designed to be a fully immersive experience, offering a first-hand look at the groundbreaking technology embedded within the AFEELA 1, a vehicle that blends seamless connectivity, sustainability, and entertainment in a way never before seen in the automotive industry.

“We are thrilled to inaugurate the first AFEELA Studio here in Los Angeles. This space emodies our vision of blending cutting-edge technology with human-centric design, offering visitors a firsthand, immersive experience of the future of mobility,” said Shugo Yamaguchi, President and CEO of Sony Honda Mobility of America Inc.

The AFEELA 1 is equipped with state-of-the-art technologies such as AFEELA Intelligent Drive, a sophisticated advanced driver assistance system (ADAS), and AFEELA Personal Agent, a feature that facilitates seamless communication between the driver and the vehicle. Inside the cabin, visitors can experience multiple displays and an immersive sound system featuring Sony’s 360 Spatial Sound Technologies, offering a rich, engaging environment where entertainment like movies, music, and even games come to life. These features highlight Sony Honda Mobility’s dedication to creating an elevated driving experience that extends beyond just getting from point A to point B.

The opening ceremony was marked by a ribbon-cutting led by Shugo Yamaguchi, President and CEO of Sony Honda Mobility of America Inc. His speech at the event reflected SHMA’s commitment to providing a transformative experience for customers, inviting them to engage with the future of transportation in a meaningful and personal way.

The AFEELA 1 will soon enter production at a state-of-the-art facility in Ohio, with deliveries in California scheduled to begin in 2026. The vehicle will be available in two trims: the AFEELA 1 Origin, starting at $89,900, and the AFEELA 1 Signature, which is priced at $102,900. The premium Signature model includes features like 21-inch wheels and a rear entertainment system, adding even more luxury to an already high-tech vehicle. Both trims will come with a three-year complimentary subscription for certain features and functionalities, further enhancing the ownership experience.

The opening of AFEELA Studio at Westfield Century City is just one part of a larger strategy by Sony Honda Mobility to introduce this new era of mobility to consumers. The company recently announced plans to open additional AFEELA Studio & Delivery Hubs in Torrance and Fremont, California, in the second half of 2025. These hubs will allow even more potential customers to experience the AFEELA 1 and explore the broader vision that Sony Honda Mobility is developing for the future of transportation.

For now, visitors to the AFEELA Studio at Westfield Century City can walk in for a demonstration or book a reservation in advance to secure their spot. The studio is open Monday through Thursday from 10 AM to 9 PM PT, Friday and Saturday from 10 AM to 10 PM PT, and Sunday from 11 AM to 8 PM PT. It is located on the first floor near the Atrium at 10250 Santa Monica Blvd., Los Angeles, CA.

With the opening of the AFEELA Studio, Sony Honda Mobility is inviting the public to get a first look at the future of mobility, where technology, sustainability, and entertainment intersect in a way that will shape the next generation of electric vehicles.