Ford Launches New Discounts, Extends EV Charger Promo

Ford is making headlines with a bold new move to make its vehicles more affordable for Americans. On April 3, 2025, the automaker launched its “From America, For America” campaign, a new initiative aimed at promoting Ford’s American-made vehicles. The campaign includes some attractive offers, including steep discounts, employee pricing for all, and a free home charger for electric vehicle (EV) buyers. Here’s everything you need to know about Ford’s new deals and what they mean for consumers.

Ford’s latest campaign includes a significant price cut across its vehicle lineup. The automaker is offering employee pricing for almost all 2024 and 2025 model year vehicles, making the savings even more enticing. The discount applies to Ford and Lincoln models, except for the F-150 Raptors, 2025 Super Duty pickups, Expedition, the Lincoln Navigator, and fleet vehicles.

For example, a Ford dealer shared with The Detroit Free Press that a Ford F-150 XLT hybrid, typically priced at $65,000, would be available for $55,000 under the employee pricing plan. Similarly, a Ford Escape ST SUV with an MSRP of $36,300 would drop to $33,000.

It’s not just the standard models on sale either. Ford also recently introduced the 2025 F-150 Lightning, which features a new “Dark Elements” package and improved charging capabilities. While the base price of the 2025 F-150 Lightning starts at $62,995, the new discounts will make it more accessible to a larger audience.

Free EV Charger with “Power Promise” Promo Extension

Ford is also extending its popular “Power Promise” promo, which offers new EV buyers a free Level 2 home charger, including standard installation, 24/7 live electric vehicle support, roadside assistance, and an 8-year, 100,000-mile battery warranty. Initially launched in October, the promotion was extended through March due to a noticeable uptick in EV sales. Now, Ford has announced that the promotion will run until June 30 and is available for any new EV purchase or lease, including popular models like the Mustang Mach-E and F-150 Lightning pickup.

Why These Discounts Matter

Ford’s push to offer these steep discounts and incentives comes at a time of uncertainty in the automotive market, particularly with the recent implementation of new tariffs. Rob Kaffl, Ford’s director of US sales, mentioned that the company is in a strong position to offer such discounts because of its available inventory. He emphasized that the new “From America, For America” campaign is aimed at providing security amid the shifting market conditions.

Despite the competitive market, Ford’s strategy seems to be paying off. Sales of the Mustang Mach-E have been particularly strong, with the electric SUV leading in sales for 2025. In fact, Ford has already sold over 11,600 units of the Mach-E this year, outpacing competitors like the Chevy Equinox EV and Honda Prologue.

While Ford’s manufacturing footprint is the largest among legacy automakers in the US, CEO Jim Farley noted that the company is still facing challenges related to global tariffs. With the ongoing uncertainty, these new discounts and promotions are Ford’s way of staying ahead of any potential impact.

Ford Hybrids, EVs Set Records; Q1 Sales Top Industry, Up 7%

Ford is off to a solid start in 2024, with a remarkable surge in both hybrid and electric vehicle sales, alongside continued dominance in the truck and SUV markets. The company’s U.S. sales outpaced the industry, increasing by 7% in the first quarter, and its customer-focused services such as Pickup & Delivery, Mobile Service, and BlueCruise hands-free highway driving continue to drive growth.

Record-Breaking Hybrid Sales and Maverick’s Success

One of the standout achievements for Ford in Q1 was its hybrid sales. The automaker recorded its best-ever quarterly hybrid sales, thanks to growing demand for hybrid trucks and SUVs. The Ford Maverick Hybrid, in particular, has become a key player in this success. As America’s No. 1 selling hybrid truck, Maverick saw a 77% increase in sales year-over-year, reaching 19,660 units sold in Q1.

Ford’s overall hybrid sales jumped 42% in the first quarter, with 38,421 hybrid vehicles sold. This growth is expected to continue as new F-150 hybrid models reach dealerships. Ford’s hybrid success comes after more than two decades of offering hybrid options to customers and positions the company as a leader in hybrid vehicle sales in the U.S.

Electric Vehicle Success: Ford’s Strong Push into EVs

Ford’s electric vehicle lineup had a stellar start to 2024, with sales up a striking 86% compared to the previous year. Ford sold 20,223 EVs in Q1, making it the second best-selling EV brand in America. The Mustang Mach-E led the charge, with sales of 9,589 units, marking a 77% year-over-year increase.

The F-150 Lightning, America’s best-selling electric truck, continued to gain traction, with 7,743 units sold in Q1, up 80% from last year. Meanwhile, the Ford E-Transit, the best-selling electric van in the U.S., posted 2,891 sales, a dramatic 148% increase compared to Q1 2023. The E-Transit had its best-ever sales quarter, showcasing Ford’s strong position in the growing electric commercial vehicle market.

EVinfo.net recommends Ford’s strong and capable EVs, the Ford E-Transit, Mustang Mach-E and F-150 Lightning pickup.