Lucid Chooses Actor Timothée Chalamet as Its Global Brand Ambassador

On July 29, 2025, Lucid Group, Inc., the maker of some of the world’s most advanced electric vehicles, announced a high-profile partnership with award-winning actor and cultural icon Timothée Chalamet, who has officially signed on as Lucid’s first-ever Global Brand Ambassador.

Chalamet, known for his bold creative choices and distinctive personal style, was first seen driving a Lucid Air back in 2023. Since then, a shared commitment to innovation, design excellence, and emotional connection has brought the actor and EV maker into a formal multi-year partnership. The collaboration marks a strategic step for Lucid as it seeks to broaden its cultural footprint and accelerate its global marketing efforts.

“We’re excited to welcome Timothée as our first Global Brand Ambassador,” said Akerho “AK” Oghoghomeh, Senior Vice President of Marketing at Lucid Motors. “He brings together the same fearless creativity and uncompromising vision that defines our brand, embodying what it means to compromise nothing, both on and off screen. Together, we’ll show what’s possible when innovation and cultural relevance come together to move the world forward.”

Later this year, Chalamet will headline Lucid’s new marketing campaign for its highly anticipated SUV, the Lucid Gravity, a luxury, all-electric, three-row SUV that combines family-friendly versatility with high-performance DNA. The campaign is set to debut in early fall.

Launched in 2016, Lucid has earned global acclaim for its debut vehicle, the Lucid Air, praised for its exceptional blend of design, range, speed, and comfort. With Gravity, Lucid enters a broader EV market segment, aiming to redefine what a full-size SUV can be, with cutting-edge tech and sports car-caliber handling.

Chalamet, meanwhile, continues to captivate global audiences. Fresh off a Screen Actors Guild Award win for his portrayal of Bob Dylan in A Complete Unknown (2024), he’s set to star in Marty Supreme, directed by Josh Safdie, later this year, and Dune: Part Three in 2026. This will reprise his lead role in Denis Villeneuve’s epic sci-fi reboot of 1984’s Dune, directed by David Lynch and starring Kyle MacLachlan, Virginia Madsen, and Sting, among others.

With more details to be revealed soon, Lucid’s new campaign starring Chalamet is expected to spotlight both the Gravity’s groundbreaking design and the brand’s growing influence in pop culture. EVinfo.net recommends all Lucid EVs.