Polestar, Lectrium Partner on EV Savings Calculator

EVs were already cheaper to own than gas vehicles before the Iran war drove fuel prices even higher. Now, the savings from driving electric are becoming impossible to ignore.

How much could you actually save by switching to an EV? 

Polestar has launched a new EV Savings Calculator in the US and Canada, built in partnership with Lectrium, Inc. The calculator gives drivers a more transparent and personalized way to compare EV ownership costs with gas vehicles.

The tool uses real-world inputs to help drivers better understand:
• How local gas and electricity prices impact long-term savings
• Whether EV range fits their daily driving habits
• Charging options at home and on the road

For many consumers, one of the biggest challenges with EV adoption is understanding the real economics of ownership beyond rough estimates. Tools like this help make the transition easier by giving drivers clearer, data-driven insights tailored to their specific situation.

Rick Bryant, President of Polestar North America, said:

“One thing we continue to focus on at Polestar is making the EV transition simpler, clearer, and more transparent for customers. That’s why we recently launched our new EV Savings Calculator in partnership with Lectrium, Inc. becoming among the first OEMs to bring this kind of personalized ownership insight directly into the customer journey. The calculator gives customers a real look at what switching to an EV can actually mean for them based on where they live, fuel costs, driving habits, vehicle type, and much more. It helps turn long-term ownership savings into something real and easy to understand.”

“As the market continues to evolve, giving customers practical tools like this matters. It’s another example of how we’re thinking beyond the vehicle itself and building services that help support the full ownership experience. Proud of the collaboration across teams that brought this to life and excited to continue finding new ways to make EV ownership more approachable for customers,” Bryant continued.

How Lectrium Is Helping Dealerships Sell More EVs

As EV adoption grows across North America, dealerships face a major challenge: most consumers still do not fully understand electric vehicles. Questions about charging, range, battery health, electricity costs, and long-term ownership savings continue to slow EV sales and create hesitation among buyers.

Lectrium is building software designed to solve that problem.

Based in Palo Alto, California, Lectrium provides electrified merchandising and EV education tools for automotive dealerships. The company’s platform integrates directly into dealer websites, helping shoppers better understand how EV ownership fits into their daily lives while giving dealerships better analytics and higher-quality EV leads.

The company says its tools are now used by more than 500 dealerships. Its software focuses on answering common EV questions before a customer ever speaks with a salesperson, reducing friction in the buying process and shortening sales cycles.

One of Lectrium’s most notable features is its VIN-specific EV data system. Instead of providing generic EV information, the platform can display detailed charging times, estimated fuel savings, battery information, charging maps, and real-world range insights tailored to individual vehicles. Buyers can even explore how far an EV could travel from their home or workplace and compare Level 1 and Level 2 charging options.

The company also places heavy emphasis on analytics and customer engagement. According to Lectrium, dealerships using its platform have seen lower bounce rates on vehicle detail pages, higher customer engagement, and significantly increased EV lead volume.

The broader EV industry increasingly recognizes that consumer education is just as important as vehicle availability. Many shoppers remain interested in EVs but feel overwhelmed by unfamiliar technology, charging infrastructure concerns, or uncertainty around long-term costs.

Lectrium’s strategy focuses directly on reducing those barriers.

Dealer testimonials highlighted on the company’s website describe the platform as helping improve customer trust, reduce range anxiety, and create stronger EV sales conversations. Several dealers also praised the company’s ability to simplify complex EV information for both customers and dealership staff.

The company continues expanding its integrations with charging providers, battery certification services, dealership website platforms, and analytics systems as automakers push deeper into electrification.

In many ways, companies like Lectrium represent an important layer of the EV transition that often receives less attention than automakers or charging hardware companies. While manufacturers focus on building electric vehicles, platforms like Lectrium focus on helping consumers actually understand and confidently purchase them.