Amble One, a Street-Legal, Stripped-Down Electric Buggy Announced for Europe and U.S.

A new European entrant in electric mobility is emerging from stealth mode with plans to bring affordable yet stylish electric vehicles to market. Amble was founded by a team whose backgrounds include Audi, Ford, Cowboy e-bikes, and Forpeople, the design agency behind projects for companies such as Nio, Arc’teryx, and Herman Miller. The startup’s design lead, Julian Hoenig, also worked on Apple’s canceled Project Titan vehicle program, a connection reflected in the clean, minimalist styling of the company’s first vehicle, the Amble One.

Designed in Lisbon, Portugal, the Amble One is a street-legal electric buggy intended for locations where traditional cars often feel unnecessary, including resorts, private estates, coastal communities, and short-distance transportation routes. The vehicle combines the simplicity of a golf cart with a more refined design and engineering approach.

Amble describes the One as a new category of lightweight electric vehicle focused on short-range mobility. The vehicle offers more than 60 miles of range, a top speed of 40 mph, and can be fully recharged in approximately five hours from a standard household outlet. A key engineering challenge was keeping the vehicle below 450 kilograms, or 992 pounds, which allows it to qualify as an L7e vehicle in Europe and operate on public roads without being classified as a conventional car.

According to CEO and cofounder Adrien Roose, achieving that weight target required a completely different approach to vehicle design. Rather than shrinking a traditional automobile, the company embraced an open-air, doorless configuration that helps minimize weight while maintaining functionality.

The founding team brings extensive experience from the automotive, design, and mobility sectors. Roose previously cofounded Cowboy, one of Europe’s best-known premium electric bicycle brands. Hoenig spent years at Audi working on vehicles including the RSQ, A4, R8, and Q3 before joining Apple, where he contributed to the Apple Watch, Vision Pro, and Project Titan. Michael Tropper cofounded Forpeople, a 120-person creative agency whose clients include InterContinental Hotels. Amble chairman José António Uva is known for restoring São Lourenço do Barrocal, a 1,927-acre luxury estate in Portugal that has become a prominent hospitality destination.

The premium design influence is visible throughout the Amble One. Hoenig incorporated aluminum, leather, cotton, and cork into the vehicle while using a flat windshield inspired by the classic Mercedes-Benz G-Class. A dashboard crossbar matches the diameter of standard motorcycle handlebars, allowing owners to attach common bike accessories such as smartphone mounts. Large orange fasteners throughout the vehicle identify removable and configurable components.

Hoenig said the design was also heavily inspired by NASA’s Lunar Roving Vehicle. Rather than concealing the vehicle’s electric skateboard platform beneath extensive bodywork, the structure remains visible as a central design element. The exposed platform creates a functional, minimalist appearance that emphasizes the vehicle’s lightweight engineering.

The Amble One was designed to be highly configurable. Rear seats fold flat to accommodate cargo, and a weatherproof canvas enclosure is currently in development. Urban customers will eventually have the option of replacing the front cargo basket with a lockable storage compartment. While hard doors are not planned for the One, the company is already designing a second platform aimed at a broader consumer audience.

Expected around 2029, the future Amble Two will feature removable doors, a lower roofline, and a hardtop. Rather than replacing a household’s primary vehicle, the company sees it as an alternative to a second family car. Roose argues that many families do not need two full-sized vehicles and could benefit from a simpler, more affordable electric option designed specifically for shorter daily trips.

Amble enters a growing segment that includes vehicles such as the Citroën Ami, which has demonstrated increasing demand for compact electric transportation. Roose believes the market is approaching a turning point as consumers and manufacturers explore alternatives to larger, more expensive vehicles.

The company has already secured 12 signed clients, more than 500 vehicle commitments, and over €10 million in signed revenue. Early customers include luxury destinations such as Amangiri in Utah, Mustique Island, Six Senses Les Bordes in France, and Uva’s own Na Praia development in Comporta, Portugal.

Deliveries of the Amble One to hospitality customers are scheduled to begin in mid-2027. Consumer preorders are now open in Europe and the United States, with deliveries expected in 2028 and pricing starting at approximately $25,000. Amble’s strategy differs from many micromobility startups by focusing first on premium customers and hospitality applications before expanding into broader urban markets. The company believes this approach will help establish its brand while demonstrating the appeal of lightweight electric vehicles designed specifically for short-range transportation.