The $28,350 Ford Fathom EV Truck Announced

Ford has officially unveiled new details about its next-generation electric pickup, confirming the midsize truck will be called the Fathom. Scheduled to arrive in late 2027, the pickup will start at $28,350 MSRP, making it one of the most affordable electric trucks expected to reach the U.S. market.

The Fathom is the first vehicle built on Ford’s new Universal EV Platform and represents a fresh start for the automaker’s electric vehicle strategy. Following the discontinuation of the F-150 Lightning and billions of dollars in writedowns tied to canceled EV projects, Ford is betting that a smaller, more affordable pickup will appeal to a broader range of buyers. Once launched, the Fathom will join the Mustang Mach-E as Ford’s passenger EV lineup in the United States.

According to Kay Hart, general manager of Ford’s Model e business, the name “Fathom” reflects both the depth of innovation behind the vehicle and the idea of understanding a new approach to electric transportation. Unlike previous Ford EVs that carried familiar gasoline-powered nameplates, the Fathom introduces an entirely new identity for the company’s next generation of electric vehicles.

Ford says affordability does not come at the expense of features. Every Fathom will include a large high-resolution touchscreen with native Apple Maps integration for EV route planning, automatically suggesting charging stops while providing real-time traffic updates and turn-by-turn navigation. The system will also support Apple CarPlay and Android Auto.

All trims will be BlueCruise-capable, allowing owners to activate Ford’s hands-free driver assistance system through an additional subscription. Standard equipment will also include bidirectional charging, a digital key, and a front storage compartment, or frunk.

Ford has not yet released final specifications for battery capacity, driving range, or DC fast charging performance. The announced starting price applies to the standard-range model, and the company indicated that additional battery options will be available. Hart suggested Ford is targeting customers looking for approximately 300 miles of driving range but said final figures will be announced closer to launch.

The Fathom will use domestically produced prismatic lithium iron phosphate (LFP) battery cells from Ford’s BlueOval Battery Park Michigan facility. The $3 billion plant will manufacture batteries using technology licensed from CATL, while the truck itself will be assembled in Louisville, Kentucky, using Ford’s new “assembly tree” manufacturing process.

Ford expects the Fathom to appeal primarily to lifestyle buyers rather than traditional work truck customers. The company says the truck will offer more interior space than a Toyota RAV4 while remaining compact enough for everyday driving. Although its starting price is similar to the Ford Maverick Hybrid, Ford believes the two models will attract different customers.

Preorders for the Fathom are expected to open in early 2027 alongside the truck’s full reveal, with customer deliveries scheduled to begin in the fall of 2027.

Disclosures

Current Manufacturer Suggested Retail Price (MSRP) for base vehicle. Excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included. Starting A/X/Z Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A/X/Z Plan.

EPA-estimated city/hwy mpg for the model indicated. See fueleconomy.gov for fuel economy of other engine/transmission combinations. Actual mileage will vary. On plug-in hybrid models and electric models, fuel economy is stated in MPGe. MPGe is the EPA equivalent measure of gasoline fuel efficiency for electric mode operation.