New Ad Campaign Says Electric Vehicles Mean Good American Jobs

The American EV Jobs Alliance is spreading the good word about EVs across the US. Over the past few years, more than $200 billion has been invested in creating over 200,000 EV-related jobs across America. These jobs span manufacturing, infrastructure, and technology, offering high-quality opportunities for workers. The group says it’s crucial that we don’t let partisan politics jeopardize these jobs and the future of the EV industry, and that supporting EV jobs is beneficial for both parties and the entire country.

Key swing states such as Michigan, Georgia, Arizona, Nevada, and North Carolina are already home to more than 90,000 American EV manufacturing jobs. That’s twice the number of voters who decided the presidential race in these states in 2020. By continuing to support and expand EV jobs, the group believes in ensuring a prosperous future for American workers and maintaining the nation’s leadership in the global EV market.

The American EV Jobs Alliance is a 501c4 non-profit advocacy organization. The group states on its website: “We do not support specific candidates or do electioneering. We are financially supported by individuals, companies and trade associations that support American EV jobs, cleaner air and the strong manufacturing base America needs to support our military and protect our National Security.”

Six Figure Ad Buy Announced

The American EV Jobs Alliance announced a six-figure ad buy in Michigan, reported by the Hill. Joe Sacks, the executive director of the American EV Jobs Alliance, declined to specify the exact amount of funding beyond confirming that it totals in the six figures. When asked about the sources of funding for the group, Sacks mentioned that the backers include both companies and individuals who are committed to supporting electric vehicles and are concerned about the increasing politicization of the EV industry.

According to Sacks, these backers encompass a range of companies, from those that focus exclusively on electric vehicles to those that offer a mix of electric and gas-powered cars. However, he opted not to disclose the names of specific backers, maintaining their anonymity.

Michigan EV Jobs Ad

The group’s Michigan jobs ad focuses on jobs created by EV production. The ad asks whether viewers “want those jobs in China instead?” Without naming names it says, “When politicians bash EVs, America loses.”

EV Manufacturing Locations

EV-Related facilities with over $1B in investment and/or 3,000 jobs are shown in the map below:

The EV Politics Project, a Project of the American EV Jobs Alliance

The EV Politics Project is a group of Republican leaders supporting EVs, and is a project of the American EV Jobs Alliance.

Mike Murphy, CEO of the EV Politics Project, is a highly successful political media consultant within the Republican Party, known for his expertise in handling strategy and advertising for over 26 successful gubernatorial and senatorial campaigns. His track record and deep understanding of political dynamics have made him a key figure in shaping winning strategies for numerous prominent Republican candidates.

Murphy said about the Michigan ads, “the American EV Jobs Alliance, of which I am a founder, has initiated a new campaign in the pivotal swing state of Michigan. We aim to counter political attacks and highlight the transition to EVs for what it truly is: a huge driver of new manufacturing jobs in Michigan, as well as Georgia and beyond.”

The EV Politics project’s research effort is spearheaded by Dr. David B. Hill of Hill Research Consultants. With extensive experience in political opinion research, Hill Research Consultants has conducted polling in more than 40 states, supporting a wide range of Republican officeholders and candidates. Their expertise also extends to multiple ballot initiatives at both the local and statewide levels, making them a trusted name in political research and strategy.

Joe Sacks, Executive Director of the EV Politics Project, is a seasoned political strategist with a background as a senior staffer to former Rhode Island Governor Gina Raimondo. Throughout his career, Joe has contributed to the success of multiple gubernatorial, senatorial, and congressional campaigns. In addition to his work on candidate campaigns, he has played a strategic role in a half-dozen successful statewide ballot measures, demonstrating his versatility and effectiveness in political strategy and campaign management.

Sacks said about the Michigan ads, “The American EV Jobs Alliance looks forward to telling the story of these American EV manufacturing jobs in the Wolverine state. Our research shows that former Trump voters in Michigan, the same voters much less likely to view EVs favorably, move 20% of the question of “are EVs good for the Michigan economy” after seeing our ad. This is the kind of messaging that’s going to move the needle on EV favorability and push back against the EV bashing we’re seeing on the 2024 campaign trail.”

Surveys indicate that Democrats are much more supportive of electric vehicles (EVs) than Republicans, highlighting a growing partisan divide that poses a critical challenge for both foreign and American EV manufacturers. This divide is a significant concern that the EV industry must address swiftly. The EV Politics Project, led by experienced political operatives with decades of expertise in Republican political work at both the national and local levels, is focused on researching the underlying causes of this “Red State EV Curtain” problem.

The EV Politics Project is dedicated to developing highly effective communication strategies to bridge this partisan gap and end the EV divide. They are also planning an aggressive political action program to counter the expected surge of anti-EV messaging likely to surface during the 2024 election cycle. The project aims to collaborate with leading auto industry figures and EV advocates to share research and insights on how to “move the needle” with Republican car and truck buyers, fostering broader support for EV adoption across the political spectrum.