EVPassport Leverages Salesforce Service Cloud to Enhance EV Driver Support and Site Success

On October 8, 2024, EVPassport announced an expanded relationship with Salesforce, a leading AI-integrated Customer Relationship Management (CRM) system, a software system that helps businesses manage their interactions with customers, to enhance the EVPassport customer experience.

EVPassport’s integration of Salesforce Service Cloud enhances its customer experience by offering more personalized and efficient service. With this deployment, the company is better equipped to support its enterprise, commercial customers, and EV drivers by providing tailored interactions, streamlining processes, and addressing issues more effectively. This move strengthens EVPassport’s leadership in the EV charging network space, as it aims to improve customer satisfaction, foster loyalty, and ensure the reliability of its services. The adoption of Salesforce Service Cloud allows EVPassport to meet the growing demand for high-quality support in the rapidly expanding EV industry.

“With Salesforce, we found a strategic partner that genuinely understands the unique aspects of our driver experience and upholds a customer-first mindset,” said Hooman Shahidi, co-founder and CEO of EVPassport. “As we build the mobility experience of tomorrow, it’s essential that we have the best partners in place with the scale and power required to elevate our customer experience to the next level of excellence with our network. We are proud to take this exciting leap by investing in Salesforce, the most innovative customer service solution, to meet the evolving needs of our customers, sites, and communities for years to come and exceed their expectations.”

By utilizing Salesforce’s Service Cloud platform, EVPassport is able to streamline its customer experience operations, gaining deeper insights into the journey of each electric vehicle driver. This enhanced visibility allows EVPassport to deliver a more seamless, personalized user experience tailored to the specific needs of its customers. The platform’s purpose-built functionality, data models, and applications enable EVPassport to improve customer interactions, boost satisfaction, and accelerate time-to-value for both drivers and enterprise clients. This integration is designed to enhance operational efficiency and further solidify EVPassport’s position in the competitive EV charging market.

Shahidi added, “By harnessing the power of CRM, data, and AI, EVPassport gains a more complete view of its customers, enabling our support agents to form even deeper customer connections and improve productivity.”

How Automakers and Energy Providers Can Use Automotive Cloud on Salesforce to Supercharge the EV Transition

Salesforce’s Automotive Cloud enables automotive and EV companies to provide connected and personalized experiences for customers, regardless of whether they are driving, purchasing, or servicing their vehicles. By leveraging Salesforce Data Cloud, embedded within the Einstein 1 Platform, the Automotive Cloud unifies vehicle and driver data, including telematics, service records, and customer preferences, to deliver more customized driving experiences.

The new features in Automotive Cloud empower automakers and service teams to visualize and address real-time charging needs based on key telemetry and usage metrics, such as location, speed, and energy consumption. Automakers can use this data to train artificial intelligence models, including Einstein or custom models, to offer predictive insights to EV drivers. This can include personalized alerts on which charging stations to avoid due to slow charging speeds, as well as reminders to reserve charging stations based on drivers’ typical patterns. These innovations enhance both the efficiency and convenience of the EV driving experience.

“People need to feel confident they can find a charging station as easily as they can find a gas station today. But a big part of this is also about charging speed and experience,” said Achyut Jajoo, SVP of Manufacturing and Automotive for Salesforce. “I think it’s an education issue.”

About EVPassport

EVPassport LLC, recognized as the nation’s most reliable EV charging network, was founded by a team with leadership experience spanning technology, enterprise software, and financial services. Its founding team brings expertise from companies such as Oracle, Salesforce, Booz Allen, and even the White House. Positioned as a leader in the evolution of EV charging technology, EVPassport provides innovative software and hardware solutions tailored for forward-thinking companies that prioritize customer satisfaction.

Based in Santa Monica, California, EVPassport is backed by a $25 billion private equity firm, underscoring its robust financial support. The company serves notable clients like Fairfield Residential, Ace Parking, Brookfield, MJW Investments, Nuveen, and National Development. Through its advanced infrastructure, EVPassport is reshaping the landscape of EV charging for businesses across industries.

EVinfo.net’s Opinion

I founded EVinfo.net in 2021 through a combination of a love of the automotive industry, and desire to do good for the environment. The EV revolution is not only the most significant change the automotive industry has ever seen, it is also the most exciting.

As a marketer with over 20 years of marketing experience, with a good amount of that in the automotive industry, of course I am very familiar with Salesforce, a leading CRM. The marketing capabilities of Salesforce are amazing, and I have used it for clients and former employers many times.

I’m very encouraged to see Salesforce enter the EV industry. Its Automotive Cloud is very impressive. Through more companies such as Salesforce joining the EV industry, it will continue to grow more quickly.

See EVinfo.net’s services here, and my marketing background on my portfolio site. We serve the EV industry exclusively, with sponsored articles, interviews, EV marketing consulting and more.