Driving electric vehicle adoption

Rolls-Royce Motor Cars’ All-electric 2024 Spectre Reviewed by AutoPacific

In the ever-evolving automotive landscape, Rolls-Royce has taken a monumental step forward with the introduction of the Spectre, a full-sized luxury electric grand tourer. This iconic marque, known for its unparalleled craftsmanship and opulence, has now embraced electric vehicle (EV) technology, marking a significant milestone in its storied history.

The first deliveries of the Rolls-Royce Spectre commenced in the last quarter of 2023, ushering in a new chapter for the brand and its loyal clientele. As the company’s inaugural EV, the Spectre is poised to redefine what enthusiasts can expect from an electric luxury vehicle. Built on the same platform as its illustrious siblings—the Phantom and Cullinan—the Spectre maintains the hallmark grandeur and refinement synonymous with the Rolls-Royce name.

(Image: Rolls Royce Motorcars)

The Spectre is more than just an electric vehicle; it is a testament to Rolls-Royce’s commitment to innovation while preserving the essence of luxury driving. By seamlessly integrating advanced EV technology with the world-renowned craftsmanship that defines the brand, Rolls-Royce delivers an unparalleled driving experience. This bold move not only reinforces the company’s reputation but also sets a new benchmark for luxury electric grand tourers.

In conclusion, the Rolls-Royce Spectre stands as a symbol of the brand’s illustrious past and its forward-thinking future. As the first electric vehicle in the Rolls-Royce lineup, it showcases how tradition and innovation can coexist harmoniously. Enthusiasts and collectors alike can look forward to a new era where luxury and sustainability converge, promising a future that’s as extraordinary as the brand itself.

(Image: Rolls Royce Motorcars)

Robby DeGraff, Manager, Product and Consumer Insights at AutoPacific, Reviewed the 2024 Rolls-Royce Spectre

In an interview with EVinfo.net, DeGraff shared his story about trying out the Spectre. DeGraff said: “Expectedly, my experience behind the wheel was exhilarating with 664 lb-ft of instant torque from its pair of electric motors, steering so light I could spin the wheel with my pinky, and perhaps the industry’s best ride quality (apart from occasional forward and back bowing). The fact this 6,559-lb flagship can fly to 60 mph in roughly four seconds is bonkers.”

(Image: AutoPacific)

“Diving into the hardware of this spectacular EV, the 2024 Rolls-Royce Motor Cars Spectre’s 102 kWh battery pack is borrowed from BMW’s i7 and returns an EPA-estimated 266 miles per charge with these 23″ wheels. Dropping to 22″s raises bumps range closer to 300 miles…but let’s be realistic because range anxiety likely isn’t an issue for Spectre buyers at all.”

“Scribbling down real-world EV numbers, when the Spectre was delivered to me its trip computer registered 293 miles of available range at 90% state of charge. Most EV owners, Rolls-Royce buyers included, will primarily plug in at home (as they should), but I curiously wanted to try a new Electrify America public charging station near me.”

(Image: AutoPacific)

“I began my session after driving 195.3 miles at 15% state of charge (with 48 miles of range left). Max charging speeds peaked at 151 kW, and 40 minutes later, the Spectre replenished itself back to 86% state of charge for a total cost of $18.88 for 75.3 kWh of energy. I ended my session with a new range allowance of 278 miles.”

“Altogether, once my three days testing the Spectre were complete, I had averaged 2.8 mi/kWh over the course of 219.7 dreamy miles. Not too shabby for this behemoth land yacht.”

“What Rolls-Royce has successfully accomplished with the new Spectre are two key feats: building not just a masterpiece of an ultra-luxury automobile…but a spectacular product for igniting the brand’s migration toward complete zero-emissions.” 

“Note that many major concerns potentially hindering mainstream EV buyers like price (the purchase of the vehicle itself and installing an at-home Level 2 charger), long range, and adequate public charging infrastructure…likely aren’t roadblocks for Rolls-Royce clientele.”

“Our AutoPacific research indicates the brand is also very well setup for a transition to a lineup of only EVs come 2030. Younger consumers are generally more open and accepting of EVs, and 50.3% of future Rolls-Royce considerers we surveyed are Millenials and 35.14% are Gen Z. Regardless of age, an impressive 85% of all Rolls-Royce considerers would be interested in purchasing an EV and 27% actually plan to do so.”

Robby DeGraff, “a Life-long Gearhead and Car Geek.”

Robby DeGraff, Manager, Product and Consumer Insights at AutoPacific, describes himself as “a life-long gearhead and car geek.” DeGraff is currently based in Wisconsin. After a stint in automotive journalism, DeGraff joined AutoPacific in 2019 as an analyst. DeGraff says: “I was eager to dive into more of the data and consulting side of our industry. In my role as Manager of Product and Consumer Insights, I help build and analyze AutoPacific’s various syndicated studies, in addition to spending as much time as possible in today’s newest vehicles.”

(Image: Robby DeGraff)

AutoPacific, A Leading Product Consulting and Market Research Firm

AutoPacific is a leading product consulting and market research firm headquartered in Long Beach, California. For decades now, AutoPacific has collaborated with product planning teams at global automakers and suppliers to transform the future of the automotive industry.