Lucid Presents ‘Driven’ Featuring Timothée Chalamet, Directed by James Mangold

Last week, EV maker Lucid stepped up its marketing campaign, featuring an exciting advertisement which seems remarkably like a preview for an upcoming action movie. The ad, titled “Driven,” featured renowned Hollywood actor Timothée Chalamet, star of the recent Bob Dylan biopic “A Great Unknown.” Nick Twork, Vice President, Global Communications at Lucid Motors, spoke about the ground-breaking ad on his LinkedIn page:

“Today is a special milestone for all of us at Lucid, we’re thrilled to share our new creative campaign, “Driven,” featuring Timothée Chalamet as our first-ever Global Brand Ambassador. Seeing Lucid Gravity brought to life through the vision of Timothée and the incredible James Mangold has been inspiring for our entire team. The result is bold, cinematic, and captures the spirit of Lucid in a way that words alone can’t. This is just the beginning. We’re excited for what’s ahead and can’t wait to show you more,” said Twork.

Actor Timothée Chalamet, Lucid’s Global Brand Ambassador

Lucid Group has named actor Timothée Chalamet as its first Global Brand Ambassador in a new multi-year partnership announced in late July 2025. Chalamet, who first drove a Lucid Air in 2023, shares Lucid’s values of bold creativity and innovative design. The role will include starring in a major marketing campaign for Lucid’s upcoming SUV, the Gravity, which marries high-performance with family-friendly design.

Lucid sees this move as part of its push to grow its cultural impact and global marketing reach. The company aims to spotlight Gravity’s advanced tech, distinctive design, and Lucid’s expanding role in the electric vehicle (EV) luxury market. The ambassador role supports Lucid’s efforts to bridge the gap between automotive innovation and cultural relevance.

Chalamet’s recent career highlights, including award recognition and upcoming film roles, are expected to amplify his role with Lucid and help the brand connect more deeply with audiences interested in design, sustainability, and prestige.

James Mangold, a Hollywood Heavyweight

James Mangold is an American filmmaker renowned for his versatility across genres, from biographical dramas to action-packed thrillers. Born in 1963, in New York City, Mangold began his career with the independent film Heavy (1995), which earned him the Best Director award at Sundance. He gained further recognition with Cop Land (1997), a gritty police drama, and Girl, Interrupted (1999), which won Angelina Jolie an Academy Award for Best Supporting Actress. Mangold’s directorial prowess continued with Walk the Line (2005), a biopic of Johnny Cash that garnered five Oscar nominations, including Best Picture. His work on Logan (2017), a darker take on the X-Men franchise, earned him an Academy Award nomination for Best Adapted Screenplay.

In recent years, Mangold has expanded his repertoire with films like Ford v Ferrari (2019), which received an Academy Award nomination for Best Picture, and Indiana Jones and the Dial of Destiny (2023), the fifth installment in the iconic series. His 2024 Bob Dylan biopic, A Complete Unknown, starring Timothée Chalamet, earned eight Oscar nominations, including Best Director, marking a significant milestone in Mangold’s career. Raised in a creative environment in Manhattan, with parents who were artists, Mangold’s upbringing deeply influenced his filmmaking style, imbuing his work with a strong sense of artistic vision and authenticity.

Lucid Motors: Pioneering the Future of Electric Luxury

Lucid Motors, an American electric vehicle (EV) manufacturer, has emerged as a formidable player in the luxury EV market, challenging established brands with its innovative approach and commitment to sustainability. Founded with the vision of creating the world’s most advanced electric vehicles, Lucid has consistently pushed the boundaries of automotive technology and design.

Innovative Technology and Design

At the heart of Lucid’s offerings is the Lucid Air, a luxury sedan that boasts impressive performance metrics, including a range of over 500 miles on a single charge. This achievement is made possible by Lucid’s proprietary technology, such as the Lucid Electric Advanced Platform (LEAP) and the 924V electrical architecture, which enable faster charging and enhanced efficiency. The Air’s minimalist interior design features a spacious cabin with a floating center console and a curved glass cockpit, providing a futuristic driving experience.

Strategic Partnerships and Expansion

In a significant move to expand its market presence, Lucid announced a partnership with Uber Technologies and autonomous vehicle startup Nuro to deploy over 20,000 self-driving Lucid Gravity SUVs as robo-taxis starting in 2026. This collaboration aims to integrate Lucid’s vehicles with Nuro’s autonomous driving technology and Uber’s ride-hailing platform, marking a bold step into the autonomous mobility sector. Additionally, Lucid has secured a $300 million investment from Uber, further solidifying their strategic alliance.

Commitment to Sustainability, The Road Ahead

Lucid’s commitment to sustainability extends beyond its zero-emission vehicles. The company has launched a collaborative initiative with critical minerals producers to ensure responsible sourcing and transparency in its supply chain. This move aligns with Lucid’s broader goal of promoting a sustainable and ethical EV ecosystem.

As Lucid continues to innovate and expand, it remains focused on delivering high-performance, sustainable, and luxurious electric vehicles. With strategic partnerships, cutting-edge technology, and a commitment to sustainability, Lucid Motors is poised to play a pivotal role in shaping the future of the automotive industry.