Polestar Announces GeoGuessr Polestar Edition Game, 56% Revenue Growth in First Half of 2025

The GeoGuessr Polestar Edition is officially live, offering players a unique and interactive challenge developed in Sweden. The game takes the globally popular location-based guessing format and reimagines it for driving enthusiasts, asking players to identify some of the greatest driving roads in Europe.

What makes this edition even more special is its accessibility. Players can enjoy the experience directly from their Polestar vehicle, on a mobile device, or on a laptop, making it as versatile as it is entertaining.

Adding to the excitement, Polestar has tied the launch to a one-of-a-kind opportunity. Players who achieve a high score will be entered into a drawing, with one lucky winner earning the chance to visit Polestar’s global headquarters. The reward includes an exclusive experience with the Polestar 4, creating memories as unforgettable as the game itself.

By merging the thrill of discovery with the brand’s forward-thinking innovation, the GeoGuessr Polestar Edition highlights not just great roads but also Polestar’s vision of making driving, and gaming, more engaging than ever.

Polestar Reports H1 2025 Financial Results and Updates on Future Growth

On September 3, 2025, Polestar presented its unaudited financial results and operational metrics for the three- and six-month periods ended June 30, 2025, providing a clear picture of its progress as the company continues to expand globally.

For the first half of 2025, retail sales volumes rose by 51.1 percent year-on-year, reflecting the benefits of Polestar’s shift to an active selling model, a growing retail network, and an increasingly competitive lineup of vehicles. Revenues followed suit, climbing 56.5 percent to USD 1,423 million, driven primarily by the higher sales volumes. While gross margin came in at negative 49.4 percent due to a non-cash impairment expense of USD 739 million booked in the second quarter, the adjusted gross margin told a different story, improving to a positive 1.4 percent, a gain of four percentage points compared to the prior year.

Michael Lohscheller, Polestar CEO, says: “Our operational performance in the first half of 2025 reaffirms that we are doing the right things, in a difficult market: increasing our commercial footprint, selling more cars and relentlessly focusing on cost and inventory management. Revenue growth was 56% and our Adjusted Gross Margin improved year-on-year. With an average of five new sales points opening per month in the second quarter, we are making it easier for more customers to experience and buy a Polestar. The launch of Polestar 5, our four-seat Grand Tourer, at IAA in September will strengthen our position as the leading performance EV brand.”

The company continued to optimize selling, general, and administrative expenses. However, the impairment charge weighed heavily on the bottom line, contributing to a net loss of USD 1,193 million for the period. On an adjusted basis, EBITDA losses narrowed to USD 302 million, representing a 30.3 percent improvement. Polestar ended the first half with a cash position of USD 719 million and further strengthened its liquidity by raising USD 200 million in new equity. In addition, approximately USD 2.1 billion in facilities were secured or renewed through August 2025.

Beyond the financials, Polestar confirmed a new production site in Europe that will build the upcoming Polestar 7, planned for launch in 2028. The company also reiterated its guidance of achieving compound annual retail sales volume growth of 30 to 35 percent between 2025 and 2027, signaling confidence in its ability to expand while bringing new models to market.

The results reflect both the challenges and the opportunities ahead for Polestar. While the impairment weighed on reported margins, underlying improvements in adjusted gross margin, narrowing losses, and robust sales growth highlight the company’s progress as it continues to scale its business and prepare for the future.