GM is Canada’s Electric Vehicle Sales Leader in 2025

Tesla’s dominance of the Canadian EV market is over. GM’s wide range of compelling and quality EVs has reached the number one seller spot for the first time ever.

On January 23, 2026, General Motors announced that it was Canada’s electric vehicle (EV) sales leader in 2025, driven by the country’s largest and most diverse EV portfolio. GM offered 13 electric models across Chevrolet, Cadillac, and GMC, spanning value, luxury, and truck segments.

In 2025, GM captured 21.2% of Canada’s EV market, with more than 25,000 total EV registrations, reinforcing its leadership as more Canadians choose electric vehicles. More than one in five EVs sold in Canada during the year was a GM vehicle.

The Chevrolet Equinox EV was the second most registered EV in Canada in 2025, helping Chevrolet secure a 13.3% share of the national EV market and rank third overall in EV sales. In the luxury segment, Cadillac led all competitors with a 32.1% share of Canada’s luxury EV market, making it the top-selling luxury EV brand in the country. Cadillac also claimed the top two registered luxury EV models nationwide with the Cadillac OPTIQ EV, which ranked first, and the Cadillac LYRIQ EV, which ranked second.

GM’s EV lineup includes 13 models across Chevrolet, Cadillac, and GMC, more than any other automaker in Canada, offering options across price points, segments, and driving needs. The portfolio ranges from full-size electric trucks such as the Chevrolet Silverado EV, GMC Sierra EV, and GMC HUMMER EV, to luxury electric SUVs from Cadillac, including the OPTIQ, OPTIQ-V, LYRIQ, LYRIQ-V, VISTIQ, ESCALADE IQ, and ESCALADE IQL. GM also offers value-driven and family-friendly electric SUVs from Chevrolet, including the Equinox EV and Blazer EV.

Looking ahead, the 2027 Chevrolet Bolt is arriving in dealerships and is expected to be one of Canada’s most affordable EVs, with up to 422 km of estimated range, further expanding GM’s reach in the Canadian electric vehicle market.

Tesla Sales in Canada Plummeted by an Estimated 63.5% to 66.7% in 2025

Tesla’s sales in Canada fell sharply in 2025, declining an estimated 63.5% to 66.7% year over year. Total deliveries dropped to roughly 18,000 to 20,000 vehicles, down from nearly 55,000 units in 2024. The downturn reflects a combination of policy changes, market headwinds, and weakening demand across the broader electric vehicle sector.

The steep decline significantly reduced Tesla’s market share in Canada and weakened its position as a leading EV seller. A major contributor was the pause of the federal iZEV rebate program in early 2025, along with changes to Quebec’s provincial EV incentives, both of which materially constrained consumer demand. Additional pressure came from the introduction of a 25% tariff on Chinese-made vehicles, intensifying price sensitivity in the market, while growing competition and political controversy surrounding CEO Elon Musk further weighed on buyer sentiment.

Early sales data underscored the severity of the slowdown. In the first half of 2025, Tesla sales in Canada fell by approximately 67%, with about 9,000 vehicles sold between January and June, compared with roughly 26,000 units during the same period in 2024. Together, these factors combined to produce one of Tesla’s steepest annual declines in a major market.