ShopRite Adds EV Charging at Third NJ Store, With Eight More Stations Planned in NJ, NY and PA

Progressive Grocer reported that ShopRite opened a new Electrify America fast charging station at its Paramus, New Jersey store on Route 4 East on March 24, 2026, marking the retailer’s third EV charging location in the state. ShopRite plans to add eight more Electrify America charging stations at stores across New Jersey, New York, and Pennsylvania this year, according to Anthony Lambkin, VP of Operations at Electrify America.

ShopRite is an American retailers’ cooperative of supermarkets with stores in six Northeastern and Mid-Atlantic states: Connecticut, Delaware, Maryland, New Jersey, New York and Pennsylvania.

“As a family‑owned business, we’re committed to supporting our community and embracing sustainable solutions that benefit our customers. Hosting an Electrify America fast charging station underscores our focus on innovation, convenience and the evolving needs of the people we serve,” said Terry Glass, co-CEO and co-president of Glass Gardens, Inc., which owns and operates the ShopRite of Paramus store.

EVinfo.net’s Take: Grocery Runs and Charging Sessions Are a Natural Fit

Grocery stores are quietly becoming one of the more practical answers to the charging infrastructure problem. The logic is simple. People already go to the supermarket regularly, they already spend 30 to 60 minutes there, and the parking lot sits largely idle during that time. Pairing a necessary errand with a charging session is not a compromise. It is genuinely convenient.

This is how charging infrastructure spreads in a way that actually changes behavior. Not just highway corridors serving road trips, but neighborhood locations serving the weekly routines that make up most of people’s driving lives. A shopper who charges at ShopRite every week does not need to think much about range. The car fills up while the cart does.

For retailers, the calculus is also straightforward. EV drivers tend to have higher disposable incomes, they are already coming to your parking lot, and charging infrastructure gives them a reason to choose your store over a competitor’s. It is a loyalty play as much as a sustainability one.

The Electrify America partnership gives ShopRite fast charging hardware without having to build and operate the network itself. The infrastructure owner gets premium retail locations with steady foot traffic. Both sides win, and so does the shopper who pulls in with 40 miles of range and leaves with a full battery and a week’s worth of groceries.

Every grocery store that adds fast charging makes EVs more practical for one more neighborhood. That is how the transition actually happens, not in a single announcement, but in the accumulation of ordinary places where charging becomes part of an ordinary day.

WattUp USA Expanding Ultra-Fast EV Charging Across the Western US

EVinfo.net recently reported a similar story to Shoprite’s, for WattUp USA and SnappConner PR. WattUp USA installs chargers at shopping centers, grocery stores, restaurants, convenience stores, and mixed-use developments, locations where customers are already spending 20 minutes to an hour.

California-based WattUp USA announced a minimum $130 million structured capital facility on March 11, 2026, arranged by Founders First Advisory, to deploy ultra-fast DC fast charging stations at 100 commercial sites in its first phase of expansion across California, Oregon, New Mexico, and Washington.

The company’s model requires no upfront cost from property owners, with WattUp USA handling site evaluation, engineering, permitting, utility coordination, construction, and ongoing operations in exchange for a new revenue stream for the host property.

A key differentiator is the integration of onsite battery storage with the fast chargers. The system draws power during off-peak hours, stores it, and dispatches it during charging sessions, reducing utility demand charges, lowering stress on local grid infrastructure, and delivering consistent charging performance. EVinfo.net was proud to work with SnappConner PR on the article for WattUp USA.

EV Industry Companies Need Good PR, SnappConner PR Recommended

The electric vehicle industry is crowded with compelling technology. Better range, faster charging, smarter software, lower costs. The engineering progress over the past decade has been remarkable. But remarkable engineering does not automatically translate into market presence, investor confidence, or public trust. That is where most EV industry companies, especially younger ones, leave opportunity on the table.

A great product or service in a noisy market is still a quiet one. And the EV space is extraordinarily noisy right now. Established automakers, startups, charging networks, battery developers, and policy advocates are all competing for the same attention from the same audiences. The companies that break through are rarely the ones with the best spec sheet. They are the ones that have learned to tell their story clearly, consistently, and in the right places.

This is exactly what top PR firm SnappConner PR does well. Not spin. Not hype. Strategy.

SnappConner PR specializes in the kind of work that compounds over time: earned media placements that build credibility, thought leadership that positions executives as trusted voices in the industry, and message development that ensures a company sounds coherent whether it is talking to a journalist, an investor, or a prospective fleet customer. These are not vanity exercises. They are the foundation of a brand.

EVinfo.net highly recommends SnappConner PR.